Trevor McKendrick, writing about his first App Store submission:

In February of 2012 I went to a family dinner where I learned a relative was doing $8k to $10k a month in the App Store. The crazy part was that he wasn’t a developer or a designer. I’d read that most devs/designers were struggling to make money in the App Store, so seeing a business guy be successful was a surprise, and a little weird.

But I figured if he could do it so could I.

For the next few weeks I thought a lot about what I’d make. See my next post for that decision process, but ultimately I decided to make a Spanish Bible mobile app for iPhone.

You read that right.

It turns out that most of the Spanish Bible apps out there are really bad. (I should point out there are a few exceptions to this from competitors that I admire. Their “problem” is trying to be everything to everyone, so Spanish speakers don’t get as much support.)

My hypothesis was three fold: (1) Whoever was making Spanish Bibles right now was making decent money, (2) I could make a better Spanish Bible app relatively cheaply, and (3) the competition wasn’t too heavy so I’d still be able to be found.

Incredibly interesting story with smart moves all over the place.

—by way of Harry Marks