“Knowledge”, a forum user on The Verge:

This post is solely about integrating Apple’s current content delivery system directly into a television set, and then expanding upon that with a subscription based model for live streaming. I acknowledge the problems and limitations that come with internet streaming such as bandwidth/data caps, data speeds, throttling, affordability, accessibility, etc… For all intents and purposes I’ll just pretend we don’t have these issues.

I have to say, this is a pretty nice concept overall.